You’ve put in all of the work to build your blog, but the traffic doesn’t seem to be following. If you’re looking to improve your blogging traffic, it may seem like you need a full-time staff of SEO experts to make sure that search engines index and rank your posts properly.
If you want to improve the traffic to your blog by hiring the right SEO company in New Zealand, you’ve got to start by improving your inbound marketing strategies first. If you can get people talking about your content, whether through social media or through guest-posting on other sites, that’s when you know that you’re going to be getting more traffic from search engines and social media searches in the future. In this article, we’re going to take a look at three actionable strategies to increase your traffic today and build up the momentum that will ultimately lead to more search engine visibility and higher rankings in Google and Bing.
1) Work on your meta tags
Meta tags are one of the easiest and most effective ways to improve your blog traffic. The keywords you use in the meta tag are important because they help search engines understand what your page is about. Including keywords in your meta tag helps with both on-page optimization and off-page optimization. On-page optimization refers to the HTML code of a page, while off-page optimization refers to how other sites link back to yours, which improves your ranking on search engines.
To include keywords in the meta tag, start by coming up with three different sets of five words that all describe the content of your blog post. You want each set of five words for each post that you publish.
2) Add social sharing buttons to your blog posts
We all want our blog posts to go viral and the best way to do this is through social media. If you’re looking for some easy ways to share your blog posts online, we’ve got three actionable SEO strategies that will improve your blog traffic today.
Add a call-to-action button. A call-to-action button is a powerful way of getting readers’ attention and directing them towards an intended goal. You can use these buttons for any kind of conversion, whether it be adding items in your shopping cart or signing up for your newsletter. Adding a call-to-action button at the bottom of each post is an easy way of asking people who enjoyed what they read to share it with their friends and followers.
3) Add content upgrades
Write a roundup post on your favorite recipes for the summertime. Create 5-6 posts that offer tips for cooking, recipes for popular dishes, and other inspiration for fresh summer fare. Guest blog on a related topic that will help you build an audience in your niche. Compile a list of the best blogs in your industry and send them an email asking if they would be interested in receiving more content from you on topics they are passionate about (or find relevant). Offer freebies or discounted products as an incentive to subscribe to your newsletter or connect with you on social media platforms like Facebook and Twitter.