4 Ingredients Of A Good Brand Identity

A brand is a term, name, symbol or another characteristic that identifies one seller’s goods or services as distinctly different from others. Branding involves the identification of your products or services by a common description or attribute. The uniqueness of your brand stems from a unique identification mark or trademark. Branding involves the use of creative marketing messages, packaging, advertising and promotions. An effective branding strategy will provide the business with a good branding identity.  

Brand Identity is a critical key to marketing success, and it has everything to do with your company branding. If you live in England, for instance, you can expect intense competition in your chosen industry as more businesses are being established. In advertising, the identity must be consistent, clear and simple. This is how companies differentiate themselves from one another in the market. 

What Makes A Good Brand Identity? 

Having a good brand identity allows you to form a relationship with your customers, giving a sense of identity for the business and a reason to trust. If you’re starting to build your brand and want to achieve a good brand identity, you need to have the following:  

The logo is the single most prominent visual representation of business, and it’s your corporate brand identity. The success of a business can be drastically improved by its effective logo design. Your logo must set the primary anchor point for the entirety of your business, the fonts, colour scheme and even the design and texture you use. If done incorrectly, you could end up with a confused and haphazardly confusing business identity. That’s why many companies and businesses, especially around England, hire a reputable graphic design agency in Bristol and other prominent cities.  

A well-designed logo makes a huge difference to the overall effectiveness of your company identity and can help create a visual bridge between your company and your consumers. A visually powerful logo can reinforce the message that your business is organized, professional and credible. 

2. Clear Brand Statement 

Your brand statement is essentially a single catchphrase. It states something about you and what makes you different. Branding yourself through your brand statement starts the process of making you more marketable to your target market. You need to make sure your brand statement is short and explains who you are and what you can offer your consumers.  

3. Cohesive Overall Visual Design 

There are marketers who believe they need only to incorporate SEO in web design to increase brand awareness. This is a wrong notion as everything, from your logo to your website and other marketing materials like packaging and brochures, need to have an overall cohesive design to build a strong brand identity and improve brand awareness. What should you consider? Here are some of them:  

  • Colour Palette – In choosing the right colour for your logo and overall brand visual design, you should always consider colour psychology. What do you want your audience to feel when they see your logo, website, packaging and other related branding elements? Do you want them to feel calm or excited? It would be best if you considered this when choosing a colour palette.  
  • Font – You need to decide on a professional-looking font to use on your website, logo and other marketing materials. Choosing a font is critical because it should be legible enough that people can read it easily, and it should match the professionalism of your brand.  
  • Typography – is the technique used to arrange texts to make them more legible, readable and appealing. Typography involves choosing the right font, font sizes, length and letter spacing. 

These visual elements must be the same, whether these are found in your logo, website, packaging and even your email newsletters for your email marketing campaigns.  

4. Likeable Brand Personality And Attributes 

What makes a brand unique is its brand personality which are traits that make a brand different from the other brands within the same category are described by the touchpoints or features that make a brand different from the other brands within the same category. Your personality should be honest and genuine to who you are as a brand. This includes everything from what your values and beliefs are to what your tastes are.   

Consumers are more likely to purchase and trust a brand if it has a personality similar to their own. You can portray your brand as carefree, youthful, and spirited, or you can also describe someone athletic. Some brands represent themselves as elegant and prestigious. Your brand personality should reflect on every aspect of your business, from your products to your website, packaging, and customer service.  

Final Thoughts 

Each of these aspects is important in building a good brand identity that earns consumers’ trust. When everything is carefully integrated, you will get a unique, captivating, and highly effective brand identity.  

Everything should start with your logo, as it should adequately represent your brand and your values. Adding a clear brand statement that includes who you are and what you do is also essential. Also, all of your visual elements, like the colours and fonts you use, should display cohesiveness and consistency. Lastly, it’d be best if you had a brand personality that’s relatable and likable so your target consumers will trust your business.

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