If you have a website, chances are, you’ll need to do some improvement in the way your site looks and works. This will be especially true if your traffic is not what you want or expect it to be. You’ll want to know the signs that your traffic is getting stale, and you should be able to recognize them.
By the end of this topic, you’ll learn the signs that’ll tell you your online traffic needs improvement.
- If Your Site Has An Average Session Duration of 2-3 Minutes
One of the most telltale signs of low website traffic is the average time a computer user spends on your site. According to a research, about 41% of websites have an average session duration of 2-3 minutes.
You should understand that when a user comes to your website and leaves without even clicking or staying longer, it’s bad for you. Yes, you’re getting traffic, but your website is unable to convert it into leads. You can analyze this by using a website traffic checker to figure out the average time spent and the average number of page views.
There are many reasons this might be happening to your website. It could be that your web design and page optimization is bad. It could also be that your website doesn’t have enough content, or the content itself is lacking. Once you see that your website’s average session duration is very low, you should definitely review your strategies again and refocus on your SEO efforts to make sure that your website is attracting the right people.
- High Bounce Rate
If your website has a high bounce rate, it could mean that your website has a poorly designed home page. Bounce rate refers to the percentage of visitors who immediately leave your website after visiting one page.
A poorly designed landing page or home page is the primary cause of a high bounce rate. If your landing page is bad, take some time to learn about landing page optimization strategies. It won’t matter if there are many visitors coming to your home page just to see them leave instantly without clicking anything on your site. Your visitors are not seeing what they want to see, so they just leave immediately.
Make sure that your home page is well-optimized and well-designed. See to it that your home page can provide your visitors with the kind of content or information that they’re looking for.
- Low Conversion Rate
Another good indication that your online traffic needs improvement is poor conversion rates. This is where a lot of websites are really struggling. Many business websites fail to convert visitors into customers even after investing heavily in SEO services, which leads to low sales.
Figuring out the conversion rate is one of the best ways to determine whether your website is getting quality traffic or not. When you see that the conversion rate of your website is very low and continues as such, you should contact an SEO firm that provides conversion rate optimization services to correct your mistakes.
- Number of Visits
If you’re not getting any visitors at all, it means that your website is seriously messed up. There are many reasons your website is not reeling in good traffic numbers consistently. Here are some of them:
- Your website is not SEO optimized
- Poor web design.
- Lack of content or low-quality content.
- Your target keywords are out of your league.
- Your headlines are not catchy or interesting.
- You’re not promoting your website enough.
These are the primary reasons that can break your website traffic. By checking your analytics, you’ll get a better understanding of how to fix your website to increase traffic numbers. The number of visits your website gets is important because it tells you how much attention it’s getting, especially if you’re comparing it to that of a competitor.
Keep in mind, though, that the number of visits your website gets tends to fluctuate, depending on the type of content on your website, the time of the year, or the industry you belong to. As your traffic numbers increase, so does your chances of increasing your number of customers over time.
If you’re seeing signs that your online traffic is getting stale, you may want to ask for some help. You can rely on a good SEO firm to help you improve your online traffic and do some fixing on your website.