SEO is a digital marketing strategy that focuses on website presence, which stands for SEO itself is Search Engine Optimization which as the name implies is the work process of optimizing a web page to appear at the top of all search engines such as Google, Bing, or Yahoo. When you understand how SEO works, you can use a variety of tactics to increase your visibility (or how high you rank) in search results. This is useful for getting more visitors to view the web page.
While search engine optimization can get very complex when it comes to all the different factors that affect your rankings, this is because all search engines have the same goal: To show you the best, most relevant results for their users, the basic process is not difficult to understand.
Table of Contents
- 1 SEO itself has the following important components:
- 2 How SEO Works?
- 3 Organic Traffic & Non-Organic Traffic
- 4 Why are SEO Services Necessary?
SEO itself has the following important components:
. Quality of Traffic, is a term where the website is able to attract the attention of visitors who have an interest in accordance with the content that is served by the website.
. Quantity of Traffic is a term to measure the number of visitors based on the total search engine results pages (SERP) visited.
. Organic Traffic, is a term for website visitor traffic that does not use ads (Ads).
SEO also has 2 important strategies, namely:
1. On-Page SEO: Strategies that work within the website
2. Off-Page SEO: Strategies that work off the website
Both on-page and off-page SEO aim to make your site more friendly and trustworthy to users as well as search engines. When search engine crawlers see how friendly your website is with them and users, it increases the chances that your site will rank well for various searches.
How SEO Works?
When doing a search on a search engine, the system will run an algorithm whose job is to provide search results with the best quality search results according to the system.
Search engines find and catalog web pages through their spidering capabilities (often referred to as web-crawling). Spidering “crawls” through the internet and retrieves such web page information and then uses that information to create search engine indexes. It should be noted that each spidering software has a different way of working, so a web page that ranks high on one search engine may not necessarily have the same high ranking on another search engine.
The role of SEO in this case is to monitor every activity and change that occurs on search engines and then optimize it to the required web pages. SEO works by optimizing web pages according to the wishes of search engines such as Google, Bing, Amazon or YouTube. So SEO is very important for the development of a website in the flow of internet traffic.
There are many ways to improve the SEO of a web page. Such as adding title tags, keywords, image tags, and backlinks to the website.
Organic Traffic & Non-Organic Traffic
The results received from search engines are of two type’s namely organic results and paid results. Organic results or natural results are the results obtained when a website is visited from pure search engine results, search engines rank search results based on many factors, but organic results are considered as the most relative web pages on the subject according to many search engines, organic traffic is targeted traffic in using SEO. Otherwise paid results are independent results and the placement of website links can be set manually. With that, it has become the goal of SEO to be able to make web pages have organic traffic in search engines.
Why are SEO Services Necessary?
Basically the science of doing SEO is very easy to learn. SEO can be implemented by anyone who wants to take the time to master the concepts and materials.
However, SEO management is very strict and takes a long time, and has other reasons as follows:
Need to publish SEO friendly content SEO
Link-Building, is one of the SEO sciences such as analyzing backlinks, building relationships between keywords, and always monitoring re-optimization.
Technical Optimizations , is an activity to monitor the state of web pages that are processed to analyze the state of competitors’ web pages to be able to optimize SEO for better.
Supervise reviews on a regular basis.
All of these reasons often raise the question of the time and effort to be able to implement SEO. On average, SEO work takes 6-9 months to get significant results.
These results are not very good even though investing a team yourself just to do SEO so working with Professional SEO Services makes a better option.
The Need for Hiring Good Professional SEO Services
The main goal of working with an SEO company is to save time and resources. However, choosing a less than the good company can be counterproductive, as it can ruin months or even years of SEO efforts if you’re not careful. Here are some 5 important considerations when choosing the right seo agency:
1. Setting Goals in Using SEO
The very first step in hiring an SEO service is to determine how the web page will be viewed in the future by the internet, as well as decide the main areas that you want to improve.
If you can define clear and realistic SEO goals, you can more easily assess various SEO companies to find the right team for the job.
This can be done by conducting a thorough SEO audit and conducting marketing analysis using tools circulating on the internet.
All of this is done to make it easier to find the right SEO services because it is equipped with finding the right and realistic SEO goals.
2. Conducting Data Collection and Analysis
SEO ability is calculated based on how well it collects and analyzes the data used. Every SEO company needs to track different KPIs and metrics depending on the capabilities and goals of the company, so it needs a harmonious collaboration with SEO services that are able to measure and analyze metrics that suit the needs of web pages.
This can be done by listing each KPI and metric and then discussing it with the destination service.
3. Determining the Budget
The fees charged for SEO services vary widely from one company to another, so it is highly recommended to discuss the price first.
Technically, you can implement SEO yourself for free, so here you are actually buying time.
Many SEO companies offer a monthly price that can be adjusted to the state of the budget, this allows the customer to align the SEO goals needed.
4. Checking Reviews and Measuring Reputation Level
Always check for feedback, reviews, and the popularity of SEO companies on the internet, because basically the Best SEO services that have a role to increase attendance capabilities on the internet should also have a strong presence influence.
This can be done by looking at the company’s website, looking at reviews from other websites, and asking customers who have/are currently hiring SEO services at the company.
5. Doing Consulting
After determining the choice of Professional SEO services you want, start scheduling a consultation with the company of choice to learn about the strategies and methods they use. It is important to remember that there is no secret strategy for SEO, it is all about consistency and hard work. The consultation will also discuss the transparency of the work system, the working team, and so on. Take the time to be able to ask lots of specific questions and get all the important information so that both parties can work well together.