SEO is a complex beast that often requires a lot of trial and error before you start generating results. So, it’s no wonder many eCommerce companies make mistakes when starting with SEO. The good news is that these mistakes are easy to fix—with a little bit of education. This article will cover five common eCommerce SEO mistakes companies make and how to avoid them.
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Mistake 1: Not Having a Mobile-Friendly Website
If you have an eCommerce store, chances are that mobile users account for at least half of your traffic. Yet, many businesses still don’t have mobile-friendly websites. If you don’t have one yet, it’s time to get on board—Google has made it clear that mobile friendliness is now a ranking factor. A mobile-friendly website is not only good for your customers, but it’s also good for SEO. The Google Mobile-Friendly Test is a quick and easy way to check if your site meets Google’s criteria. If you don’t have a mobile-friendly website, now is the time to get on board with this trend.
Mistake 2: Not Using Schema Markup
Schema markup is a way to let search engines know what your site is about. It helps them categorise it and display the proper information in SERPs. You can use schema for many types of content, including product pages, recipes, and events. Schema markup is one of the most important things you can do to build your brand online. It also helps Google know what your website is about, so it can display relevant information in SERPs.
Mistake 3: Not Using Rich Snippets
Rich snippets are a way to show more information in SERPs. For example, if you add schema markup to your e-commerce page and use the proper format, Google can show the price and rating of a product in SERPs. Using rich snippets is a great way to increase the click-through rate from search results. Rich snippets also show up in local SERPs. If you add schema markup to your business page, Google can display a map and reviews in search results. This helps searchers decide which businesses they want to visit based on their location and reviews.
Mistake 4: Not Using Structured Data
Structured data is a way to provide Google with more information about your website. This is especially important if you want to show your products in SERPs or the Knowledge Graph. Structured data is one of the most important things you can do to improve your rankings. You can use structured data to tell Google what’s on your site, who owns it, and other useful information. That way, when someone searches for a product or service, Google knows what they want and can provide them with relevant results. To add structured data to your site, you need to create a schema.org page for each item on your website that uses the same schema.
Mistake 5: Not Seeking Professional Help
If you’re not an ecommerce SEO expert, it can be tempting to do all the work yourself. However, hiring a professional can make a huge difference in your rankings. A professional will know how to optimize your site for search engines and ensure that your content is on point. They can also help with any technical issues with your website and ensure it’s accessible from mobile devices. You shouldn’t just work on your SEO and forget about it. If you want to see results, you need to monitor your progress. This will help you determine what changes need to be made and when. Here is where professionals can help, as they will dedicate resources and time to your website SEO to ensure everything is working as required.
If you want to succeed in any business, you need a strong online presence. This means optimising a website for search engines and making it accessible from mobile devices. It also means having content that people will find interesting and relevant. If you don’t have the time or expertise to do this yourself, hire professionals to help you.