Businesses across the globe are always looking for customers. In the digital age, they want to drive as much traffic to their online pages as possible, and this is for a good reason. The more people visit your business website or social media pages, the higher the likelihood of increasing conversion rates. But, your traffic won’t flood your website by chance. Attracting people to your website in large numbers requires you to have a good digital marketing strategy in place.
If you’re looking to boost online traffic for your business, here are five ways to do so:
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1. Run Ads On Social Media
Social media is increasingly becoming a critical source of website traffic for businesses. Not only does social media platforms generate organic online traffic, businesses can run paid ads on the platforms and push traffic to their websites. At the same time, social media platforms can be used to advance content marketing strategies, increase return users, and create brand awareness. Social media pay-per-click ads tend to work fast in driving online traffic for businesses as filters are able to push ads right in front of your customers.
As a matter of fact, marketers who are able to access specific audiences and leverage data-based ad filters are able to place their ads in front of prospects who are likely to convert and become customers. If your marketing budget allows, consider taking advantage of customer databases.
Most social media platforms explicitly provide site visit as an option for companies that wish to run ads. Besides pushing traffic to their sites via social media, businesses can easily convert that traffic into referrals. This makes social media platforms highly effective in boosting off-site visibility for businesses.
2. Conduct Keyword Research
When creating online content, consider using well-researched keywords. In digital marketing, keyword research enables you to isolate your audience and target people who are already searching for solutions that your business is offering. Furthermore, businesses are able to build a base for search engine advertising and search engine optimization by researching keywords.
There are different keyword tools that you can use to find high-value audiences and boost traffic to your website. These include Google Search Console and Google Keyword Planner. You can choose to do this by yourself or you can get an SEO marketing agency to help with the keyword research.
Whichever way you do it, focus on getting high-traffic queries and head keywords that bring prospects to the top of your search funnel. Also, pay attention to longtail keywords. These tend to have high click-through rates and people who use them have a higher chance of converting. Also, consider keywords that are driven by intent. These include queries that are either navigational, transactional, or informational by nature. They show you that shoppers are aware of what they want and are very useful in helping your curate great content for high-value visitors.
3. Optimize Your Page Titles
Page titles play a critical role in pushing traffic to your website because they feed into different aspects of your digital presence, including meta title tags, open graph, and even social media titles. They end up pretty much everywhere—search engine results, content aggregators, anchor texts, social media posts, and even browser tabs. As such, they help in boosting click-through rates to your site by appealing to your visitors’ and web users’ psychology.
Search algorithms are also designed to use the keywords within page titles to understand the topic of focus on each page to determine what results to return. To optimize your page titles and drive online traffic, you should include keywords in the titles, avoid using long titles, use descriptive language on titles to appeal to visitors, and ensure the titles are grammatically correct.
4. Make Your Website Mobile-Friendly
Making your website responsive to mobile devices is another great way to boost your business’s online traffic. Search engine algorithms, including those that are used by Google, are increasingly using the mobile first index to rank search results. This has made mobile-friendliness a critical factor when it comes to driving online traffic for businesses.
With traffic from mobile devices constituting about half of web traffic, ensuring your site’s mobile-friendliness guarantees increased traffic to your website. As they optimize their mobile phone SEO, businesses could ensure they focus on search engine ranking factors that include text size, page formatting, navigation, loading time, and design quality.
5. Give Visitors A Positive Experience
The most effective way to keep traffic flowing to your site is to provide visitors with pleasant experiences when they get there. One way to do this is to enhance the overall site loading speeds. Nobody wants to spend time waiting for a site to load. As a matter of fact, if your website takes more than three seconds to open, you’re likely to experience high bounce rates, which means loss of traffic.
A site that’s poorly designed and difficult to navigate can also push visitors away. You can give visitors positive site experiences by improving your site design to make it attractive, categorizing your site content for easy navigation, and compressing images and videos so they can load and open fast.
Increasing web traffic is a goal that every marketer has, irrespective of the kind of business they run. With numerous businesses targeting the same audience, you can attract more people to your website by applying the five tips discussed above.