Successful Search Engine Optimization (SEO) is all about executing an effective marketing strategy that brings visitors to your website for the purpose of converting them to sales. To do this, you need knowledge and data, but you also need the right tools to make it all happen. This means having tools to provide you that data, as well as tools to help with other tasks such as building your website. Some tools can be a significant investment that a lot of small businesses simply can’t afford. It’s important to weigh how much you think you can get from a specific tool and what it costs. However, there are several low-cost and lesser known SEO tools that can be incredibly valuable to your business if used the right way. Here are some of the best ones.
The one thing every small business owner or marketer should remember is that what worked for SEO in the past won’t necessarily work going forward. Search engine algorithms are always changing and evolving, which means that your website could be negatively affected if a change is geared towards downgrading something you are doing. Panguin Tool will tell you if your site has been impacted by a recent update so that you can make the appropriate adjustments to keep your site ahead of the curve.
One of the biggest parts of any SEO strategy is getting authoritative backlinks to your site. Getting links from news and media sites can be the most difficult part of those efforts. HARO (Help a Reporter Out) can connect you to journalists by alerting you to requests for comments and information. When you sign up, you can choose certain industries and topics, and if a journalist needs information or quotes regarding any one of them, you can quickly respond and get your business name out for the reading public.
SureOak SEO Score
SureOak offers a quick and easy online SEO score check. This helps you get a sense of how your website is performing and what you can do to improve. One of the best ways to find quick success with your SEO efforts is to identify the low-hanging fruit. These are the opportunities you can take advantage of with just some easy tweaks that will get you immediate results. An online SEO score check can get you pointed in the right direction.
With digital marketing, your online reputation can mean the difference between success and failure. With TribeLocal, you can easily track your online reviews to find out what your customers are saying about you. This allows you to quickly respond to a review if necessary, and keep your brand’s reputation at its highest possible level at all times. This service also scans social media channels for any mentions of your business to track your engagement so that you can easily engage with followers.
BrightLocal will help you build authoritative and strong citations that will help boost your SEO. It can help create them automatically, or it can build them individually so that they can be tailored for the location they are posted. By creating them yourself, you can own solid citations without having to purchase unnecessary contracts that lock you in for long periods.
Data is so important to a small business to maximize your digital marketing efforts. Raven offers tools that take all of your analytics and collect them into easy to read reports. You can schedule reports for specific times and days of the week so that your information is always at your fingertips. Data will help you understand how your site is performing, and how well certain campaigns or ads are supporting your SEO. For many people, making sense of numbers on a spreadsheet can be hard, so Raven provides visual options that make digesting and analyzing information easy and intuitive.
Google My Business
If your business is brick and mortar, then your SEO strategy should revolve not just about getting people to your site, but also getting people to your physical location. Google My Business allows you to easily post relevant information, such as your location, hours, contact details, and more so that customers can find you. Listing with Google My Business will make it more likely that you will appear on the map pack of a search engine ranking listing. This is the map that appears that only shows certain businesses. Showing up on the map dramatically increases your chances of getting organic clicks because the map results show up before the generic search rankings. This means that consumers have the chance to see your business before the others that you otherwise might rank behind.
These are just a few of the web tools available that can help your small business. The best part is, they are all very affordable or even free in some cases. If you want your business to run as efficiently as possible and to maximize your return on investment, then find the right tools for you.
Read More: Why is SEO Important To my Business Strategy