A Guide to the Guest Post: How to Write For SEO

by admin

SEO is one of the greatest channels for business growth, giving brands the ultimate viability online and propelling them ahead of competitors. The truth is, SEO is far from new and so there are many businesses who are already implementing the core strategies, which means businesses need to get smart about how they truly explore this channel. Guest posting is one of the best ways to increase the number of inbound links (also known as backlinks) to your website. 

Let’s understand how to write for SEO with white-label link building in Australia and what kind of impact you can expect to see from this activity. 

Find authorities in your niche

Guest blogging is not going to be effective if you choose any old website or blog to house content that links to your website. You want to be finding high-quality websites and blogs that are an authority in your niche, as Google is going to recognise their link to you as trust, and you will benefit from that ‘link juice’. Google has been very clear about not wanting businesses to simply exchange a link for money, but rather have businesses link to one another because it is contextual and aids the reader. Begin by researching which authorities in your niche accept guest posts, and approach them by adding value in creating new, valuable content that they can share with their audience.

Guest post on domains with a high authority

No two domains will have the same domain authority score, as this number is made up of the quality of the content, the traffic the domain receives, the age of the website and many other factors. To increase your SEO performance, seek websites and blogs with high domain authority, as this will signal to Google that you are a trusted reference point for a high calibre website. A website with healthy SEO will have backlinks from a range of websites, but if you manage to get a backlink from a website with a 40 or higher, then this may be transformative for your own domain authority and visibility online. 

In fact, if you have a restricted budget, then there are many SEO experts that will say spending a large sum on one backlink with high domain authority is better than six backlinks with average domain authority.

Find guest posting opportunities

Beyond brokering backlinks, there are other ways that you can find guest blogging opportunities. Perhaps you have a unique perspective on very common topics and can educate readers on a like-minded website. You may also like to create a ‘round-up article’ that collates a lot of information in a digestible way for a website. Another content form that adds great value is the ‘ask the experts’ articles, which can have fantastic SEO value if each of those experts being interviewed share the piece on their channels or link to you from their website. If you choose topics that are ever-green and helpful to an audience, these guest posts will have an incredible cut-through rate.

Avoid a sales-y approach

Your guest post should read as if it has been written by a staff writer for that website publication, so it is always advantageous to familiarise yourself with the tone of the website or blog receiving your guest blog. This means that you should not be taking a sales approach and pushing your product or service too heavily. Most publications will only accept a link reference or a relevant call to action at the conclusion of the piece. Before anything, you want your backlink to be contextual and natural in the article. Anything that looks and feels shoe-horned into your content will be flagged by the website, Google, and most importantly, your reader.

Provide technical information to support SEO

When we discuss submitting a guest post, we tend to simply think of the written content itself. This is just the beginning of what you have to send, as there are some technical factors that will need to accompany your guest post and set you up for SEO success. Be sure to provide ALT image tags for all the imagery you use in your article, as well as a detailed, succinct and optimised Title Tag and Meta Description. Think of this extra step as s necessary part of educating Google and the crawlers about what the article contains and how it will serve the audience.

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Now that we have discussed how to write for SEO, you can start to find guest post opportunities to get your business seen. With a clear strategy and quality websites sourced – you cannot go wrong with this approach.

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