You may think that building trust and understanding around financial institutions such as payday loan companies would be a difficult task, especially in the midst of a global pandemic. Yet, there are some firms that are making it look all too easy.
From creating amazing content, to amassing high-quality backlinks, to utilizing local SEO, keep reading to discover the best digital PR examples from UK finance companies in the last year.
Cash Lady – “Every Country’s Favorite Superhero Movie”
Cash Lady, a leading credit broker in the UK, has run several extremely successful digital PR campaigns in recent years which have resulted in features in national UK newspapers such as The Metro, The Express and Yahoo.
With the help of a digital PR agency, Cashlady managed to launch a series of online content campaigns including the popular “Every Country’s Favorite Superhero Movie”, resulting in an increase of almost 50% in referring domains to their homepage. Furthermore, the organic traffic to their site more than tripled!
Other popular online campaign that they ran in the last 12 months include:
- “Expenses of Parliament”
- “The YouTube League”
- “Property Prices 2030”
- “Disney vs Pixar”
- “Richest Sporting League”
Using these six highly effective content marketing campaigns, Cash Lady was able to amass a whopping 215 backlinks from high-quality external sites with “Every Country’s Favorite Superhero Movie” alone being responsible for 106 of these.
Ocean Finance – “Where are the Most Successful Brits Born”
Not as impressive as Cash Lady’s year, but worth mentioning nonetheless, Ocean Finance has managed to increase their organic traffic by almost 25% in the last 12 months due to their digital PR efforts.
Receiving coverage in several high-profile national newspapers such as The Sun and The Mirror, some of their other campaigns include:
- “Instagram Wellbeing vs Reality: The Real Cost of Wellness Ads”
- Pricing up Europe’s Most Popular Winter City Breaks”
- “The Price of Pop Culture in 2020”
Linking their online campaigns to the finance industry while maintaining relevancy and interest, Ocean Finance received 53 links from 50 referring domains.
Progressive Money – “Most Valuable Pokémon Cards”
With the aim to increase their online presence and enhance brand awareness, this specialist lender created a campaign that combined popular culture with finance. Not only did the “Most Valuable Pokémon Cards” campaign evoke feelings of nostalgia, but it also tied in perfectly with the release of the movie “Pokémon Detective Pikachu”, ensuring even more media coverage and consumer interest.
Although the format of the content could have been better, they choose to use an infographic, Progressive Money did manage to get 8 referring domains and backlinks, plus some coverage on local news sites.
How Content Marketing & Digital PR can help your finance business
If you are looking to engage with your customers, earn top tier links and increase your visibility online, you need to be focusing on building an effective content marketing strategy.
Approaches you will want to consider include:
- Influencer engagement
- Data driven storytelling
- Evergreen content
- Intelligent infographics
- Blogger outreach
- Optimized content including voice search and schema
- Content based on trending topics within your niche