In the world of social media that we live in today, numbers are everything. Well, at least they are where you need to start. Successful businesses have a lot of social media presence. Some have even established departments that handle the social media bit of the business.
The number of people or fans that see your post is directly proportional to the number of people that follow your page. Sometimes not all the followers get to see the post despite being active on the platform. Facebook algorithm for example allows only 4 percent of your followers to see your posts. This means that you really need to have a huge following in order to reach a big audience.
You also can ensure your page has better and positive reviews in order to attract more customers. You may buy positive Trustpilot Reviews – Accfarm to get you started. Positive reviews give your to-be clients confidence in your product.
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Optimize your Facebook business page
Choose a friendly name for your page, have a catchy description, and provide all the necessary details about your product or business.
Make sure you keep the page active with quality and informative content.
Take advantage of your personal Facebook account
Share posts from your business page on your personal Facebook account. If possible, have your friends do the same. This way, friends that don’t follow your page will have a chance to interact with it.
This will increase the engagement factor of your posts and as a result, Facebook will show your posts to more fans.
Add the Facebook Like box on your website
This sounds rather obvious. It helps people connect directly to your page. The visitors to your website will not have to open Facebook in order to like your page. This, therefore, encourages more people to click the like button.
Provide incentives to get more fans & followers
You need to give incentives to Facebook users to follow your page. Ensure you post quality updates. Before posting anything on your page, you need to make sure that it provides value to your audience.
Your existing followers will share exciting quality content with their friends and this will attract more users.
You may also run a promo where your followers get rewarded when they follow or get someone to follow your page.
Promote your Page
You also have to promote your business page on other platforms. You could once in a while request your followers from other social media platforms to follow your page.
Follow these tips to increase post engagement
So far, we have created an optimized Facebook business page, added friends to our personal Facebook page, and placed the like box in a prominent position on our website.
The next natural step is to start sharing content to keep your fans happy and maybe manage to convert them from fans > web site visitors > customers.
Some simple rules to follow that will increase the user engagement with your Facebook business page:
Rule 1 – Share relevant content – Share content that your fans expect to see on your page.
For example, if your website is about Social media, share content related to social media and not about sports or anything else you might like.
If your users want to read sports news, they know where to find them.
Rule 2 – Keep it business – Don’t forget that they follow your business page to get updates about your website and products and not about your social life; unless that is what the page is about.
If you want to get social, then use your personal Facebook page, your business page is about your website.
As a rule of thumb, I use my business page to share content from my niche only, if I need to share something which is not related to my niche, I use my personal page.
Rule 3 – Don’t be too promotional – Always sharing promotional content on your Facebook page will drive your fans away. Do not be too direct.
When you have a promotion to share or something that might benefit your fans, you can do so but don’t overdo it.
Having a decent number of Facebook fans on your business page is very important for credibility and social promotion purposes.
Once you do the necessary optimizations to your business page, then the easiest way to get more followers is to use Facebook ads.
Once you do everything properly and provided that you have a great product or service, you can grow your fans exponentially.
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