As a business owner, growing and nourishing your business is always your utmost priority. Your days always revolve around this specific goal; you’ve ventured from one meeting to another, reach out to clients all over the globe, sought top talent, and try your best to promote a healthy, unique, and attractive work environment. All of your efforts have certainly shown some sort of results, but, in all honesty, how close are you to achieving your goals? If you can’t shake the feeling that there’s some piece missing from the puzzle, then you’re probably right. It’s high time you achieve the growth you’ve been seeking for years, and there’s nothing like digital marketing to put you on the right track.
Here are 8 steps through which digital marketing can help you grow your business.
Table of Contents
Start with a Plan
Digital marketing is so much more than writing some words and publishing them. To reap the real benefits of digital marketing and grow your business accordingly, you should follow a methodological and meticulously planned approach, which is otherwise known as the digital marketing plan. Your plan should give you full guidance in every step you take, but to reach that point, a lot of research comes first. This research includes current and future industry trends, competitor analysis, and target audience behavior. Next, you’ll use all of the information you researched in creating your marketing strategies.
Leverage Social Media Marketing
There’s a reason that digital marketing can do wonders for the growth of your business, and that’s the unparalleled advantage of bridging the gap between your business and your prospects, wherever they may be. By removing all of the physical obstacles out of the equation, you get instant access to the infinity pool of customers available online. It doesn’t take more than a second to know where those customers gather, making social media platforms the ideal target to include in your digital marketing strategies. Depending on your line of business, your social media platform of choice will certainly differ, but it’s safe to say that most B2C businesses can’t do without an online presence on Facebook, Instagram, while B2B businesses focus their efforts on LinkedIn, Twitter and more.
Optimize Your Website for the Search Engines
Aside from social media platforms, there’s another infinite pool of prospects lying across the virtual world. This pool of people has one thing common: whenever they need answers, they go to the search engines to ask their questions. To catch the most relevant prospects, your best bet would be to optimize your website to rank better in the search engine result pages (SERPs). This is also known as Search Engine Optimization (SEO). As SEO works on more than 200 factors to improve the ranking of a website, it’s often left to the experts to do their magic. Lauryn Preston from Digital Logic (https://www.digitallogic.co/) explains that the more expensive SEO companies are able to create better content and pay for back-link placement on high-quality websites. These best-practice strategies ensure optimum SEO performance, which in turn, reflects directly on the quality of leads and conversion rates of customers. If you want to know more about SEO, you can consult your local B2B SEO agency.
Create a Strong Content Marketing Plan
Regardless of how much effort, time, and money you invest in social media marketing or SEO, your efforts will all be wasted without proper content marketing strategies. After all, the content you create and the way you utilize it will make or break your whole marketing strategy. Content is the most vital aspect of any marketing campaign as it’s the direct form of communication you have with your audience.
You’ll only have one chance to hook them or lose them forever, and this is why content marketing is so crucial to the success of your digital marketing. There are multiple forms of content, each befitting its own use and platform. Whether you choose to go for written content, static or dynamic graphics, other forms of digital media, or a combination of everything all are valid choices – as long as you know it’s the best method of communicating with your target audience.
Utilize Paid Advertising
While SEO marketing aims for organic reach, paid advertising gets you paid traffic. Instead of thinking of the two approaches as opposites, it’s more effective to think that they complement each other. Where SEO targets customers who are looking for services like yours, paid advertising allows you to go beyond these limits to target customers based on the criteria you specify – regardless of whether or not they’ve shown interest in your services.
As a result, the method enhances your brand awareness. Paid advertising is an efficient strategy to build business exposure. When the product or service you offer appears online frequently, indeed individuals will begin to recognize you. In turn, that recognition will boost your company credibility, propel customer engagement, and promote buying conduct.
Understand that you can benefit from paid advertising on most social media platforms as well as the search engines.
Capture Leads Whenever You Can
Wherever you’re working, make it a habit to look for every possible way to capture leads. Fortunately, this can easily be accomplished in today’s digital world. You can get your visitors’ information easily from your website or social media profiles offering freebies, such as eBook or discounts, on filling a simple form. Besides those, other methods you can use to capture leads are reverse IP lookups, request demo/consult buttons, LinkedIn blog posts, and website chatbots. With these techniques, you can grow your email contact list while giving your visitors something in return.
Don’t Miss Out on Email Marketing
If you’re wondering what to do with all of the emails you’ve gathered from your forms, then it’s time you open the door to email marketing. All of the world’s top marketers invest in email marketing to grow their leads, communicate with their prospects and guide them down the sales funnel, and follow up with them throughout their customer journey. Likewise, email marketing allows you to tailor your campaigns and generate targeted content that fits your client’s needs. Adopting this strategy also enables you to gather feedback and surveys, giving you an idea about your client’s experiences. Doing this step is essential so your customers will keep engaging and transacting from your business.
Always Keep Up with Trends
The digital marketing scene is one filled with surprises at every turn, and if there’s one constant, then it’s the fact that there will always be new trends. These trends are usually related with everything happening around the globe. But it can also be related to new technologies storming the scene. One such example is the integration of Virtual Reality (VR) and Augmented Reality (AR) technologies in digital marketing strategies.
Another example is the adoption of Artificial Intelligence (AI) in various businesses. Nowadays, we see this technology introduced in creating content, product suggestions, standard communication, and online transactions.
Though the examples given above relate to new technologies, another new trend becoming popular today is Influencer Marketing. This strategy focuses on utilizing well-known influencers such as celebrities or social media personalities to enhance brand awareness on their social channels. And since the people promoting are usually prominent, the method seems more authentic than other forms of advertising.
If you remove all physical barriers, there’s an infinite pool of potential customers out there. The shortest way to these prospects is the internet. However, since all your competitors are thinking the same way, those who position their business and build a stronger online presence are the ones who win.