Most strategies for search engine optimization include link-building as the core component for website promotion. However, webmasters should aim to get quality backlinks only in order to obtain the best results. There are many techniques that allow for gaining powerful backlinks that could improve the website’s ranking on search engine results pages. Learn more about how to build backlinks for SEO purposes to start creating backlinks that could bring success to your website.
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How to get quality backlinks?
There are various methods for creating backlinks and gaining them from credible resources, however, it is first needed to decompose the concept of what a quality backlink is. This will help to craft a strategy for gaining those backlinks that would make sense for the overall success.
First of all, a backlink should come from an authoritative source on the web. That could be an online resource with high domain authority, good reviews, and a decent reputation. Alternatively, those backlinks might come from well-known websites or those with high-level domains, though it would be a bit more difficult to gain those.
Another aspect of quality link building is the relevance of the backlinks gained within the SEO link-building strategy. Getting quality backlinks that are relevant to your website means that they should come from the online sources that are somehow associated with it. Those could either operate in the same sphere or refer to your products or services.
Uniqueness is another characteristic describing a quality backlink that would work best for your website. It is highly important that the resources that link back to your website do not do the same for your competitors.
Best ways to build backlinks for SEO
As it has already been clarified that building links for SEO is very important, it is also necessary to discuss how actually to gain them. Even if you are already using a link-building strategy, the online resource productivityland.com will help you to discover ways how to improve it even further.
Analyze competitors’ backlinks
Keeping an eye on your rivals in the industry is an evitable part of any business activity. Owing to dedicated SEO tools for exploring backlink profiles of certain domains, analyze the backlinks that lead to the websites of your competitors. As quality backlinks should be unique as was mentioned above, there is no need to outreach to those resources and ask for backlinks from them. However, such backlink profile analysis would provide you with a better understanding of the type of online resources to collaborate with.
Create infographics
The article writing and blog creation have gone beyond the text creation by starting to utilize infographics. In fact, such a visual layout component encompasses the quintessence of the entire article. It includes all the key points that a reader could grasp quickly and get the main idea. As a result, linking back to infographics inside an article has become a common and very efficient link-building practice.
Guest blogging
This is a good old technique to build backlinks for SEO purposes. You should search for blogs that accept guest articles or refer to the services that can help you to find one. Then explore the resource of your interest and ask to post your article there. As for the link-building reference, you would include the backlink to your website inside the guest article.
Find broken links
Looking for the links that lead to an unknown web address is known as the broken link building activity. It might seem an exhaustive activity at first, however, there are lots of modern SEO tools that can accelerate the overall process. Just type in the online resources of your interest and those tools will provide you with the information on whether there are any broken links there. In case you find any link that leads to a non-existing web page, contact the webmaster of this online resource and ask to insert the backlink to your website instead.
Update existing content
Building links is possible not only for the newly created content but also for the one that was made years ago. For that, you should review your previous articles that were created long ago and see whether the information is actually there. If not, update the content by providing the most recent and relevant information so that it obtains more potential to be linked to other resources on the web.
Monitor backlink profile
Creating backlinks is not something fast that is done overnight but it is rather an ongoing and long-lasting process. While you gain powerful backlinks for the website at a definite point of time, you should keep track of that onwards. Dedicated SEO tools allow for checking whether all the backlinks are still active and suggest other resources that you could refer to for gaining backlinks.
Where to find powerful backlinks?
The very first step in link building is to refer to the websites of the companies you cooperate with. Ask them to insert a backlink to your website and you can do the same for them.
Another link-building strategy is to buy SEO-friendly backlinks from credible providers. Those are usually specialized agencies that could connect you with online resources that are ready to accept backlinks to other sources on their online platforms.
To gain powerful backlinks, you might also consider contacting bloggers and celebrities for the same website promotion.