There’s a popular saying that states that if you build something, they will come. Unfortunately, when it comes to landing pages, that certainly isn’t always going to be the case.
When it comes to landing pages, there’s plenty of moving parts that you need to get right if you’re looking to convert as high as possible.
So before I continue and get into some of the best landing page optimization strategies, let’s talk a little about landing pages first.
Landing Pages: How They Work And Optimization Strategies
A landing page is a page that’s created simply for marketing purposes. It could be to collect leads, make sales, get your marketing message out there, or even increase brand awareness.
However, you might have not currently have a way to create landing pages, and that’s actually a big benefit. After all, you get to learn about optimization strategies before getting started which can help your ROI.
In terms of landing page builders, you want to look for software that meets your specific marketing needs. If you need a landing page creator that is cost-effective, Unbounce is a great choice. If you plan on running a lot of PPC advertising, then Instapage would be a good fit. It’s all about what you need.
Once you get your hands on a landing page editor, it’s time to get to work. Here are some of the best optimization strategies that you can use in order to get some quick-conversion wins.
Make Your Landing Pages Easy To Follow
Regardless of your goal, you want to make it as easy as possible for your visitors to take action. It’s very important to keep in mind that not everyone who visits your landing page, is going to know what to do. In fact, it may be one of the first times that they’ve ever seen a landing page like yours.
So when it comes to generating leads, there are two things that you need to keep mind. First, keep your optin box above the fold so that they don’t have to scroll down in order to give you their email address. Next, add a specific call to action so that they know what to do.
Here are a few examples of call to actions that you can use when looking to generate leads.
- Enter your email address down below.
- Add your best email address and then click on the button below.
- Add your primary email below and then click download in order to access your free gift.
You’ll notice that each call to action adds more details. The more details that you can add, the easier the instructions will be for your visitors, and the higher your landing pages will convert.
Split-Test Your Headlines
Split-testing is one of the best ways to increase your landing page conversion. Plus, it’s very easy to do. All you need to do is create a copy of your landing page and then change around only one aspect of it. For an effective split-test, you’ll want to change around your headline first.
The reason for this is because the headline is what does most of the hard-work for landing pages. When visitors read your headline, they are either going to continue reading on or leave the page. Plus, your headline is at the top of the page, so it’s the first thing that your visitors will see. Make it count!
Add Some Scarcity To Your Landing Page
Scarcity, all by itself, is a great way to increase conversions on your landing pages. This is the reason why you see the marketing phrase, for a limited time, so often nowadays.
Depending on what your landing page has to offer, you can also use phrases such as the following.
- Only a few copies left.
- This will be taken down soon.
- There are limited quantities.
You can also add a countdown timer to your landing page. Just make sure that if you’re going to use a real countdown timer, that you honor the settings that you put in place. Otherwise, you’ll be using fake-scarcity and that’s a great way to ruin your credibility.
Add An Exit Pop To Your Landing Page
Here is a great way to convert traffic that was thinking about leaving your landing page. Maybe they arrived at your landing page, and for some reason, they decided that what you were offering wasn’t right for them at the time. It happens.
However, you can utilize an exit pop in order to capture their attention and make an even better offer. Maybe you were giving away a free video training course, but if they get access now, they will also receive a free video marketing case study to go along with it.
Maybe you were selling a product for $17, but an exit pop appears and offers them a $10 discount. However, in order to accept the discount, you take away one of the helpful bonuses.
There are plenty of ways to make this work, and it’s a proven way for increasing conversions on any of your landing pages, or even website pages.
Closing Words About Optimization Strategies
Those are just a few of the ways that you can optimize your landing pages in order to achieve the best results. It doesn’t matter what niche you’re in, the business that you have, or the offer that you’re selling.
Just make sure that you test out any of these strategies, as they’ve been tested and proven to help increase your conversions.
Plus, if you happen to have an offer that your customers can’t stop raving about? Be sure to add a few testimonials to your landing page as well, because nothing sells better than social proof.
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