8 Quick & Easy Instagram Story Ideas for Marketing

Are you looking for some simple yet effective Instagram story ideas to promote your business on Instagram? Well, we have the solutions for you. Instagram story is the perfect place to engage your followers, increase brand awareness and promote new products. If you are not using this feature as a part of your marketing strategy, you are missing out on a golden opportunity to increase your following on Instagram

Creating engaging Instagram stories is not as complicated as you may think it is. Rather it is fun for both you and your Instagram followers. All you need is to have a planned schedule with some creative ideas to post your Instagram stories. Let’s dive into the article to discuss eight quick and easy Instagram story ideas for marketing–

  1. Go Live 

Live videos are an excellent way to engage with your audience. Instagram Live allows viewers to comment, ask questions and interact with you in real-time. Instagram followers get notified with a push notification when you go live. And when you are finished, the live video appears on your Instagram story for the next 24 hours. 

  1. Post Tutorial Videos

Using Instagram stories to post tutorial videos is an excellent marketing tactic to provide valuable content to your Instagram followers. You can promote your products or services by teaching your followers something via a live tutorial. You can even use your Instagram story to share quick tips and actionable advice. If your followers like your story, they are more likely to share it with others helping you increase following on Instagram. 

  1. Promote your Product

Promoting your brand’s product through the Instagram story is a great way to generate hype and increase brand awareness. Instagram story is best for marketing your products or brand collections to your followers without having to pay for ads. You can feature your product on your Instagram story and use ‘Swipe up’ links or product stickers to drive traffic to your website. 

  1. Host an Online Contest

If you want to increase your followers on Instagram, you can conduct contests and giveaways. The prize can be anything from a consultation call, sample product to a free trial of your service. With contests and giveaways, you can ask your followers to take part and help you boost your Instagram page. Here are some ideas to host a contest using Instagram stories–

  • Ask your Instagram followers to share your story.
  • Ask your Instagram followers to post a story about something specific to enter the contest and tag your account. They can only tag you if they follow you, so this is an excellent way to increase following on Instagram.

Read More: Instagram Followers Hacks – Super Effective Ways to Boost Your Followers

  1. Answer Viewer’s Questions 

Instagram story is an excellent place to answer viewer’s questions. You can talk on video or create text images on your Instagram stories. You can also use ‘Question Stickers’ to let your Instagram followers ask any question in real-time. It is the best way to get your followers involved and strike up a conversation. When you are finished, you can even add the story to Instagram Highlights. 

  1. Conduct Interesting Polls 

Instagram’s poll feature is an excellent way to get real-time responses from your followers. You can post a series of polls and have your followers choose between things that they like to buy, names of your new product, and much more. 

It is an effective feature to involve your Instagram followers in the decision-making process rather than constantly broadcasting and promoting your product. As the followers get more involved, they feel more connected with your brand. They are more likely to share your story with their friends and increase your following on Instagram. 

  1. Put a Teaser for an Upcoming Release 

One of the best ways to excite your Instagram followers and increase engagement is to give them a sneak peek of an upcoming product launch. It is an excellent way to generate curiosity among your followers before you launch your product. Moreover, it is a great way to increase following on Instagram as new users will follow you to get updates on the product deals and offers. 

  1. Show behind the Scenes 

Give your followers a little behind-the-scenes sneak peek of where you work and how your products are made. Giving this insider look helps to build a more personal connection with your Instagram followers. Moreover, it helps them to understand that your products are genuinely good, thereby increasing sales. 

You can also let a staff member take over your Instagram stories to show behind the scenes. People love to listen to other’s experiences and opinions. Having your staff members talk about their personal experiences with your brand will make your brand products more relatable and fun. 


There are several ways you can use your Instagram stories to promote yourself or your brand on Instagram. But, it becomes challenging to figure out which idea best suits your work. I am sure the above methods will help you organize your Instagram Stories in a better way. 

Engage your Instagram followers by using video stories, text images, photos, and stickers. Share updates, answer questions, or go live. With some creativity and proper planning, you can use your stories to increase following on Instagram.

Read More: 5 Instagram Tips! How to Get More Followers on Instagram