Shopify SEO: How to Optimize Your Store for Success

One of the keys to making a sale is to have high visitor traffic in the first place. And one of the best ways for you to do so is to improve your Shopify SEO techniques.

By following these tips below, you can fortify your SEO for Shopify, thus attracting more customers and generating higher sales in the long run.

Step 1: Choose the right theme.

Shopify offers a variety of themes for store owners. While you might choose one based on aesthetics, there are other things you should consider, such as speed and usability. Remember, 53% of buyers leave a website that loads for more than three seconds.

To prevent this from happening, you should try to use the Web Page Test or GTMetrix apps. These will help you determine page speed, loading time, and page size.

You could also try PageSpeed Insights, as it could give you a bird’s eye view of website usability. It lists the site’s optimizations, as well as the other things you could do to improve your page.

A good example of a theme that’s fast and usable is Turbo Shopify by Out of the Sandbox. This could help decrease loading time by 75% and thus could help you improve your Shopify SEO rankings.

Step 2: Work on your Shopify SEO.

Apart from good page speed and usability, SEO for Shopify can help your store rank high in search engine rankings.

With that being said, you need to work on the following things:

On-page SEO

Boost your rankings and improve your site’s visibility by following these on-page SEO tips:

  • Use Google Analytics.
  • Allow search engines to properly crawl your site by installing a robots.txt file.
  • Create an XML sitemap for your Shopify store.
  • Upgrade your store to HTTPS by buying an SSL certificate.
  • Verify your CSS and HTML.
  • Check your site for any redirects and crawl problems.
  • Use target keywords in the page title and H1.
  • Optimize meta-descriptions, headings, and images.

Remember, SEO is dynamic. As such, you need to check these aspects every so often.

You could use WooRank to track keywords, find issues, and create reports. Doing so will help you respond appropriately to your customers’ ever-changing tastes.

Shopify On-page Optimizations

Apart from following the tips above, you can also use Shopify’s on-page optimizations. Get in touch with the professional Shopify Developers to avail of the best solutions. All you need to do is click Sales Channels – Online Store – Preference. Here, you can change the page title and meta-description, as well as link your Google Analytics program.

Shopify also provides a store XML, which you could access through “”.

As for managing redirects, you can access it through Sales Channels – Online Store – Navigation. The button is located at the top right part of the page.

App integrations

Improving Shopify SEO is very easy with the help of some app integrations. Here are some programs that you should try out:

  • Bold apps for sales and upsells
  • Conversio, formerly known as Receiptful, for interacting with past clients and reminding them to come back for their abandoned shopping carts
  • MailChimp or Sweet Tooth Loyalty Program for email marketing
  • Shopify Reviews App or Yotpo for review schema

While all of these are very helpful, always be on the lookout for integrations as some may slow down your site. As mentioned, that is bad for SEO health. Also, Shopify allows a variety of themes for e-commerce enterprise owners.

Step 3: Improve your page speed.

A slow website almost always equates to lesser conversions. Fortunately, you could try these useful techniques to help boost your website’s speed:

  • Compress image size
  • Reduce page redirects
  • Allow browser caching
  • Utilize a content delivery network
  • Pare down code with the use of JavaScript or CSS

You can also get more recommendations with the help of tools such as GTMetrix.

Step 4: Redefine user experience.

Apart from speed, good user experience will attract clients and keep other customers coming back for more. You can provide this by doing the following:

  • Create a clear and attractive layout.
  • Improve site structure and navigation.
  • Ensure good white space.
  • Utilize attractive and high-quality graphics.

Step 5: Improve site content.

Strong content is vital for search engine rankings. If you want to improve your Shopify SEO, then you should do the following:


Provide key details in understandable language. It should talk about your business, your products, and why you’re a better choice compared to the competition.

Product page

Your product descriptions must be unique and inviting, so you should avoid rehashing the manufacturer’s content.

If necessary, add product variants to avoid repetitive write-ups. Should you need to make use of duplicate pages, use the rel=canonical tag for the product that is more important.

Enable reviews on the page as it will help promote trust. Remember to have necessary sizing, shipping, and return details on the page as well.


A blog will help improve your search engine visibility since you can work on long-tail keywords. It can help you promote your store on social media platforms as well.

Apart from text, you can try other forms of media, such as video, audio, and infographics.


Shopify makes a collection page for your store. It need not be always visible on your page, but you need to make use of this for its SEO opportunities. Running a Shopify store entails more than just uploading images and product descriptions. By following these Shopify SEO tips, you can acquire more visitors – and enjoy better