Starting an ecommerce business is a lucrative venture as more and more people prefer online shopping platforms rather than physical stores. You can use several platforms to build an ecommerce website, with Shopify being one of the more popular options. Once you have built the website, you need to drive traffic to it so people can discover and purchase your products. So, how do you drive traffic to a Shopify store?
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Run Paid Ad Campaigns
Paid ads are an excellent way to get your brand and products in front of the right people on social media or search engine result pages. These platforms let you fine-tune your ad campaign to ensure you get the best results out of them. They also allow you to define your ideal audience based on search intent, purchase history, interest, demographics, and other metrics.
Once you are done setting up their campaign and its parameters, you will be prompted to pick a budget. The ad(s) will run on the channels you have selected until the budget runs out. Do use the data provided by these platforms to tweak your ads from time to time to ensure the best results.
Work with Other Brands
Online collaborations can lead to amazing results if businesses partner with the right people and businesses. The goal is to work with businesses with a similar audience or demographic but not your competitor so you can leverage their audience. Do understand that the other brand or person will want reciprocation, so be ready to share your audience with them too.
Platforms like LinkedIn and Instagram are great for finding brands you can work with. Check their past performance, following, and location before working with any brands or businesses to ensure they are the right fit.
Use SEO to Boost Discoverability
For an ecommerce business to be successful, people have to be able to find it and its products when they search online. Depending on the study you look at, up to 75% of all clicks go to the websites in the first three positions on a search engine result page. It is therefore important that your website is one of the three. One of the best ways of ensuring that is by doing proper SEO.
Search engine optimization (SEO) is a process of fine-tuning your website to ensure it ranks as high as possible. It is both a science and an art, and it requires an intimate understanding of how search engines work, how they rank websites, and the metrics they use to do so.
Since SEO is such an intricate process, it is best to hire an experienced Shopify SEO expert. Shopify SEO companies like Renaissance Digital Marketing can save you hours and ensure you get the best ranking for optimal discoverability.
Leverage Video Marketing
Video is currently the fastest-growing digital marketing channel, so you should leverage it. Create videos that showcase your products, answer questions, or fulfill other needs that your customers have. Ensure the videos are informative and of high quality, then share them to various video sharing or hosting platforms for the broadest reach. You can then use the video to funnel people to your Shopify store.
Shopify makes it incredibly easy to start an eCommerce business. Once your website is up, you need to drive traffic to it. The good news is that there are many ways to do so depending on your preferences and budget.