Wondering what to incorporate into this year’s marketing strategies? Read on to find out what the top trends of 2021 will be.
If you are wondering where to turn for your 2021 digital marketing strategy, then look no further! Here are the top 7 SEO trends we can expect to encounter in the coming months…
Table of Contents
- 1 The 7 Best SEO Trends for Driving Traffic in 2021
- 1.1 SEO Trend 1 – Video is Huge
- 1.2 SEO Trend 2 – Content will get Longer
- 1.3 SEO Trend 3 – AI will get Smarter
- 1.4 SEO Trend 4 – So Content Needs to Improve
- 1.5 SEO Trend 5 – Local SEO is Becoming Essential
- 1.6 SEO Trend 6 – User Searching is in Flux
- 1.7 SEO Trend 7 – Experience Optimisation will Set You Apart
- 2 Advice for SEO in 2021?
The 7 Best SEO Trends for Driving Traffic in 2021
When it comes to SEO trends, Digital Hit Men are the experts in the industry. Here are the top 7 trends of 2021 that we can expect in SEO.
SEO Trend 1 – Video is Huge
Where once we featured images to improve our technical SEO formatting, this year is going to see us turning to video, instead. The previous challenges of data usage are swiftly becoming problems of the past, thanks to apps like Tik Tok and Stitch. Video is going to be huge this year, so you better incorporate it into your SEO strategy.
SEO Trend 2 – Content will get Longer
We are already seeing long form content making waves as the best way to impress the search engine algorithm. In 2021, this is going to get so much worse. With keyword optimisation already the top priority of many firms, the only way to get the competitive edge with those doing as good a job as you are, is going to be in your page length.
SEO Trend 3 – AI will get Smarter
The way the search engines pick up and evaluate your content is only going to get smarter in 2021. If you are copy pasting, this is the year you will drop down and out. AI is going to be able to identify useful content from irrelevant content even better. Get used to it if you want to keep up with your competitors.
SEO Trend 4 – So Content Needs to Improve
We have already seen the relevance of articles that have been ‘reviewed by an expert’ increase. We have also seen the number of fake experts shoot up… with no relation, of course. Google aren’t daft. They see this and they are going to do something about it. If they think you’re a fake, they won’t be long in getting rid.
SEO Trend 5 – Local SEO is Becoming Essential
Local SEO is one of the best ways that your business can show up in the algorithm. Google are already placing more value on those with a Google My Business listing. If you don’t have one, you can expect to be valued as less than your competition.
A Google My Business listing features all the information on your business at the top of the page, whenever you search for your business by name in their search engine. This lets clients find you easily, and from there, find your social accounts, your website, and any other information about you that you have online. It’s already useful, but soon it will be essential.
SEO Trend 6 – User Searching is in Flux
The search engines are getting smarter all the time. User searches is where the focus is falling in fall of 2021. We can expect to see massive changes in user behaviour this year, particularly if we do manage to overcome the pandemic on a global scale. It might go the opposite way, even, but times are tough and things are constantly in flux right now. This applies to our SEO and content, as much as it does to our lives.
SEO Trend 7 – Experience Optimisation will Set You Apart
We are no longer in the realms of focusing on the content on your pages to get you up through the listings, we are now also including the user experience on your site as part of your ranking. Remember what we said above about AI getting better? This is a direct result of that.
Advice for SEO in 2021?
Moving forward, be sure to use fresh content posted regularly. User Test your site where possible and keep checking in that you are hitting the right user searches. This time next year, things could be very different indeed.