If you want your brand website to perform on search engines like Google, you are looking at a lot than just on-site optimizations.
You need to spread credibility and awareness about your website on different web pages on the internet. The more mentions and brand links your website has, the higher are its chances of ranking on the SERPs.
Why is that?
It is simple. According to Google, its algorithms view every link about your website as a vote of confidence. It interprets it in a way where other web pages are attesting to your website’s knowledge, information, or offerings.
Building backlinks is one of the key functions of Off-Page SEO. In this resource article, we are going to look at the top five Off-Page SEO strategies that can help you power digital growth.
Off-Page SEO: Meaning and Definition
Off-Page SEO refers to countless other optimizations that are done outside of the website. All these optimizations boost the metrics, visibility, and traffic figures on the website.
A common misconception that many have when it comes to Off-Page SEO is that it concerns itself only with link building. That is not the case.
While link building definitely is one of the top concerns of Off-page SEO, there are numerous other optimizations that are pursued.
Areas like social media, content marketing, branding, citations, listing platforms, etc. are all part of Off-page SEO optimizations. When done together with link building, they help guarantee digital performance and growth.
According to SEO experts, without engaging in Off-page SEO, you will never be able to establish your site’s dominance and authority on search engines and rankings.
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List of Top 5 Off-Page SEO Strategies for boosting Digital Performance
- Link Building–
Yes, Google considers links as one of its top three ranking factors. A good Off-Page SEO strategy that does not include link building will never guarantee results. Link Building means going after Do-Follow Links as well as No-Follow Links. This is pursued through multiple strategies like Guest Posting, Blogger Outreach, Influencer Campaigns, and more. The more the number and quality of the links, the better it influence a website’s rankings on SERPs.
2. Brand Mentions-
While linking to your brand home page is a great way of doing brand mentions, there is a lot that meets the eye. In recent years, Google’s algorithms have evolved in identifying organic brand mentions that do not have a link. Doing this helps your site gain visibility and increases its search volumes. Both these are positive signs for the SERPs that help in rankings. This is why SEOs are investing in branded keyword research to help improve performance.
3. Social Media-
Social media platforms are considered to be a very high authority. Every time someone clicks on a link on social media platforms and goes to your website, the same is seen as a positive signal for SERPs. Building links on social media falls under the ‘No-Follow’ bracket. However, being authority platforms, these links are very credible, sometimes more so than do-follow ones. Social Media SEO is now an established discipline that looks to explore this more.
Google is very emphatic when it comes to forum discussions. This is why one of the key strategies for Off-Page SEO is an active presence on forum sites and communities. Platforms like Quora, Medium, Reddit, Question Hub, and Vocal Media are rising in prominence thanks to their community-centric nature. Seeding links by offering solutions is an Off-Page strategy. You need to write top-quality answers to convince users to click on your branded links.
5. Content Marketing-
This is different from investing in your blog, which technically falls under On-Page SEO. Every type of content that is published on behalf of your brand is content marketing. This means all guest posts, review articles, and other content types and forms that carry your brand links are all part of content marketing. In recent years, SEOs are paying attention to this aspect of content marketing and investing in creating SEO-friendly content for guest posting.
The Bottom Line
SEOs should not lose sight of the fact that Off-Page SEO is constantly evolving. Strategies that were driving metrics and traffic a few years back have now become redundant. This is why every update that comes from Google must be carefully examined.
Off-Page SEO is one of the most fundamental driving forces behind digital performance. For many, this is what SEO is all about. If you have any questions, you would like us to address in the field of Off-Page SEO, please let us know in the comments below.