Can Local Niche Online Directories Good Marketing For Tradesmen & Builders in 2020?


When it comes to online marketing for tradesmen, the fact of the matter is that the more exposure and eyeball traffic that you have, the better your online presence will be; which leads to increased revenue. There is an aspect of sales to this industry, and in today’s market, every business vies for their competitor’s customer base.

With a tradesman business, being online is even more important than for brick and mortar business as customers can’t just drop into your store as usually, you don’t have a store and just go to the customers where the work is done.

One great way to gain the exposure that your tradesman business needs to grow and thrive is by listing your business on an online local builders directory; this is not only efficient but affordable as well. According to reports, directories and citation building is a very effective marketing strategy and good for SEO (search engine optimization). Even if you don’t have a website but have a google my business listing, being listed in a quality niche relevant local directory can help you google my business listing rankings.

Unfortunately, a lot of businesses can underestimate just how useful and effective a good online niche relevant local business directories can be. These services allow customers and potential clients to quickly and easily find a business or service in the industry they are looking for. These directories can not only promote your website or business but also increase your online traffic which will bring a higher visibility factor for you.

When choosing a directory, you will want to find one that can provide the best exposure possible. Web search websites that are highly ranked and easily findable in search engines such as Google and Bing are great options. You may be wondering now what are the benefits of having your business listed in one of these directories? Read on below to find the answer to that question and find out more.

1. Higher Visibility Rating

A lot of individuals use the internet to search for local tradespeople businesses, services, and information. You can then get in contact with these individuals knowing that they will be more receptive to your business pitch, and may be able to land a potential client or customer.

This is why it makes sense to register your business with an online local directory as it will make it far easier to connect with potential clients. By having your business listed in trusted directories, you will be able to reach a wide range of customers and clients. 

2. Accessibility 

The more visibility that you have online, and the easier it is for clients and customers to reach you by finding your contact information online, the better off your business will be. Increasing your accessibility will allow your clients and customers to place loyalty in you, knowing that if they ever have an issue you are there to take care of it for them.

You may even start to realize that even if you have reached your target demographic, there are still those out there who may decide to try your product or service if they knew more about it, and they may reach out to you to do so. 

3. Brand Development 

Branding is a very important aspect of having a business, regardless of the size or scope. Regardless of the area that your business is located in, there is sure to be some sort of competition in some form, and by having your business stand out with branding you are already getting a leg up.

By listing your business in a relevant directory, you are making sure that your business is readily available, and branded correctly can net you future clients. Additionally, having your reviews right there for everyone to see makes it easier to stand out from the crowd with positive reviews, and if you do have some negative reviews it lets you inform the masses how you were able to rectify the situation and make it a positive experience for the consumer. 

4. Provide Business Information

There is a ton of information that becomes available to potential or existing customers and clients by listing your business in an online directory, such as: 

  • Hours of Operation
  • Website and affiliate links
  • Updates and news
  • Galleries and testimonials

With all of this information available and easily accessed, anyone can easily click on a link and get to know your business or website better. This is a great way for you to provide the necessary information that they are looking for, as well as paint your company in the best light possible. This is especially true for businesses that are just starting, and this allows you to begin your business promotion. 

5. Budget-friendly Investment

There are a lot of ways to promote your brand, and unlike some other options, online business directories will provide your brand with options that are suited to your specific needs.

Additionally, it makes it far easier to have a better method of communication with your potential clientele. In a matter of minutes, you will be able to reach out to a wide demographic range thanks to online directories. 


There are plenty of reasons to use online directories and no downsides. Regardless of if your business is just beginning, or you have been in business for many years and are wanting to expand your client base and improve your business, directories are a great medium that allows you to do so. If you are a sole trader and hard at work on your tools like many tradesmen, the last thing that you want to do is worry about where your next customer is coming from. Getting listed on a directory may be just what you need.

Part of being a business owner is knowing how to expand your client and customer base, and this is a great way to do just that.