If you have gotten into video marketing, chances are you know that there are a bunch of incredibly useful tools that are vital for business. Check out HubSpot video marketing to build your video marketing strategy. One of those is a screen recorder. A screen recorder helps you capture what you find on your computer screen. It allows you to create video tutorials, conduct maintenance procedures, track your employees, and more. A screen recorder generally has the following features:
- Voice recorder audio
- High Definition (HD) video recording
Table of Contents
- 1 What makes an excellent screen recorder?
- 2 Conclusion
What makes an excellent screen recorder?
An excellent screen recorder boasts the following features:
- It allows you to record the entire screen, a specific area or one window.
- It has provisions for simultaneous microphone and system audio recording.
- It gives you a choice to superimpose a webcam feed over the screen capture.
- It has in-built video sharing or convenient exporting tools or both.
- A user interface that is easy to navigate.
Why should you use a screen recorder?
Here are some of the most common reasons to pick up a screen recorder:
Helps you connect with clients and prospects effectively
Given that it is impossible to meet all your clients and prospects, especially in the current scenario, your best bet is to connect with them via video call. A screen recorder will help you record and broadcast your session to multiple prospects, colleagues, clients, customers, and so forth. You may record and store the whole session and use it later when required.
Considering how most of your clients and prospects may find it impossible to attend these sessions live, recording it is crucial. Doing so allows you to save a lot of time and prevent confusion in the details, requests, terms and conditions.
Determining your customer’s needs is a breeze
As with any business on the market, you are probably looking for ways to expand your brand awareness. If you want to do this, you will have to find out what your target audience wants and does not want. You can find out by tracking their online activity. A screen recorder helps you do this, thus allowing you to collect critical data that can help you tweak your video marketing strategy to fetch you results. You need to figure out what your target audience wants to make your video marketing strategy effective.
Easy to lecture and train
Today, most lectures and sessions are done virtually, which means a screen recorder is useful to teachers, lecturers, and recruiters. You probably know that videos are easy to follow, consume, and retain, which means you can hold live sessions and turn them into tutorials for YouTube and video emails.
You can allow your attendees to clarify their doubts as and when required and use your screen recorder to find out what issues they are dealing with. Training your employees also becomes vastly simpler. In a nutshell, teaching, lecturing, and training effectiveness get increased.
Monitor your employees’ activities and performance daily
You need to monitor your employees’ daily activities and performance to run your business properly. Doing so allows you to find out if they are making progress or not. You can track each employee’s daily activities and performance to find out how much work gets done every day. If you do this from time to time, you can introduce accountability and make sure your company operates seamlessly.
A screen recorder helps you hold your employees accountable, which will result in employees meeting their deadlines. Holding your employees accountable will reduce their chances of taking their tasks for granted. If you want your work to get done on time, use a screen recorder to track your employees.
You should also make sure you reward employees who are performing well. It is just as vital to recognize your best employees and reward them for the work they put in. You can use a screen recorder to track their activities and reward them as and when you want to.
Easy to identify and solve errors quickly
As you get started with video marketing, you can expect to encounter all sorts of technical issues like Network errors, bugs, software crashes, system faults, etc. However, you can avoid wasting time. If you find errors but leave them unchecked, you are bound to a lot of money and time getting technicians to debug your system and solve the errors.
Instead, get a screen recorder to improve efficiency. You can save significant amounts of money and time by using a screen recorder to identify and record errors and the time of occurrence. This makes it easy for technicians to find out their cause and give you tangible solutions accordingly. Screen recorders enable you to simplify the process of troubleshooting, which is critical to make sure that your business operations run smoothly.
Easy to save online streaming videos
Chances are you watch a ton of streaming videos on various platforms. These platforms do not allow you to save these online streams. You can use a screen recorder to save the video you stream for later use.
As you may have gathered, screen recorders are an incredibly valuable tool if you are into video marketing. There are several screen recorders to choose from. Make sure you pick one that suits your needs and budget. If you are new to video marketing, this article should tell you everything you need to know about screen recorders.