Are you aspiring to break into the digital marketing realm and make a career in it? Or perhaps you are a seasoned professional in digital marketing who wants to expand your skill set to increase productivity and sales. Whatever your goal is, enrolling in a professional digital marketing course is the right way to broaden your knowledge base and obtain the sought-after credentials that can attest to your skill set.
With unprecedented technological advancement around the world and organizations embracing digitalization in their work culture, digital marketing has emerged as one of the most potent weapons for increasing sales and bringing a product or service to a wider audience. As a result, it is no surprise that digital marketing strategies have outpaced traditional advertising methods and secured a prominent place in today’s digital age. Wherever we look, social media ads and digital marketing campaigns have taken over digital media, from online webpages to smartphones to apps and every social media platform, and it is now impossible to imagine a world without such digital content. Social media and marketing are so intertwined that it’s difficult to imagine one without the other. This is the position and power of digital marketing today, and all organizations are leveraging it to stay afloat and expand their global dominance.
Although there are numerous traditional platforms that offer digital marketing courses, learning digital marketing has become so simple that one can take digital marketing lessons while lounging in the comfort of one’s own home thanks to the power of the same digital media. However, choosing the best digital marketing course depends entirely on the individual’s perspective, needs, and desired outcome. For instance, the best course for someone who wants to learn the ABCs of digital marketing is a beginner-level program that teaches the subject’s foundations, and the best course for an experienced professional who wants to hone his marketing abilities and pick up new skills is an advanced-level or specialization course in one of the subject’s key competencies. So, without further ado, let’s compile a list of the top online courses in digital marketing.
1. Professional Certificate Program In Digital Marketing in collaboration with Purdue University and Meta Blueprint
One of the best digital marketing programs available online is the professional certificate program in digital marketing from Purdue University, which was co-created with Facebook and offered on the digital platform of Simplilearn. This program is ranked as the top one in the world by Marketing Land and search engine journals. The online marketing course offers case studies from Harvard Business Publishing, Masterclasses from top Purdue University professors, and industry experts from Facebook.
Let us look at a few of the course highlights now:
Mode Of Learning: Online Bootcamp
Program Duration: Six months
· Learn the latest digital marketing skills like SEO, SEM, Pay Per Click(PPC), Web Analytics and Social Media Marketing through tools and fundamentals of digital marketing through 24×7 live interactive online classes while gaining hands-on experience in real-world projects.
· Masterclasses delivered by Purdue faculty
· You will work on Harvard Business Publishing case studies of Yahoo, Accor, TripAdvisor, etc.
· Course aligned with the top five Digital Marketing certifications: Google Ads and Analytics, Facebook Blueprint, Hootsuite and HubSpot
· Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer
· You will receive Meta Certified Digital Marketing Associate Exam Voucher worth USD $99
· Capstone projects from 5 domains and 14+ course-end projects
· Upon course completion, you will receive a certificate from Simplilearn in collaboration with Purdue University.
Program Advisors: Jinsuh Lee, Brad Geddes and Matt Bailey
Admission Fees: ₹ 1,17,700 (incl. taxes)
The certificate program will teach you how to use the most important tools, such as Google Analytics, Facebook Ads, SEMrush, Moz, Hootsuite, and Google Ads, among others. The program also includes a Job Assist feature that can help you get hired by top companies.
2. Digital Marketing Specialist Master’s Program
If you are already a digital marketing professional looking to advance your career, it is critical that you obtain a master’s certificate in digital marketing to take your marketing skills to the next level. The digital marketing specialist master’s program offers certification in alignment with Facebook Blueprint, Google, and Online marketing certified professionals and was rated the #1 Digital Marketing Course by Search Engine Journal (OMCP). The program adheres to a rigorous curriculum designed by industry experts that provides you with an in-depth understanding and advanced knowledge of the eight most important digital marketing domains, as well as real-world projects that allow you to gain industry experience. You will also work on 45+ Harvard projects and case studies.
3. IMT Ghaziabad Digital Marketing Program
IMT Ghaziabad’s Digital Marketing Program, which is ranked as the No. 1 Digital Marketing Bootcamp program by Career Karma, is another outstanding program that provides a comprehensive understanding of the digital marketing industry by examining subjects like SEO, Social Media, PPC, content marketing, Web Analytics, Marketing Analytics, and so forth. It includes master classes taught by IMT faculty, “Ask me anything” sessions led by Facebook trainers, and top marketing industry experts from Schneider Electric’s LEAD School. The program was developed in collaboration with Facebook. You will receive a Professional Certificate in Digital Marketing from IMT Ghaziabad once you have successfully completed the program in digital marketing.
Check out this digital marketing course in delhi.
4. SPJIMR ‘s Professional Certificate In Brand Strategy
One of India’s top management schools, SP Jain Institute of Management & Research, offers a certification program in brand strategy that will give you the skills you need to develop a brand strategy that will strengthen your brand’s position in the market by identifying potential threats and opportunities. To improve your learning experience, the program offers 50+ hours of live, interactive classes taught by SPJIMR faculty members. You will also have the chance to work on industry-relevant, case-based learning from companies like Dettol, Amazon, Lakme, Shoppers Stop, and Dove. Brand strategy, communication, management, brand positioning, brand portfolio management, and other key skills are covered.
Other advanced digital marketing courses suitable for seasoned digital marketers looking to hone their skills in key areas include the following:
7. Training for Advanced Pay Per Click (PPC) Certification
These courses are designed for those who want to gain a thorough understanding of specialized areas such as social media marketing, content marketing, SEO, and so on.