If you run a small or medium-sized business, you will need to have a strong online presence. You can achieve this by designing a great website and optimizing it for search engines. In addition to that, you should create business pages on all the major social networking websites and list the business on multiple online business listings. Whenever someone searches for a product, you sell or the service you offer, your business will appear on the search results page. The higher up the search results page your site appears, the better your chances of driving more traffic to your website will be.
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Why You Need to Rank Highly
Research has shown that consumers only consider search results that appear on the first page of the search results page. Only a tiny fraction usually goes to the next page to view other results. This means that if you want to be visible to consumers and have a better chance of attracting them, you should hire a WooCommerce SEO agency to help improve your search engine ranking on search engines.
It is important to note that there are two main ways of getting a high search engine ranking. The first is through organic SEO. The other is through paid advertising. Nowadays, search engines have the option of placing ads on the first page of search results for related searches. These ads usually appear like any other search result except that they have an ad tag. If you choose this option, you’ll have to pay for every click you get, even if the internet user does not buy whatever it is you’re selling. They can also decide to navigate back if they find out that you’re not offering what they want. This means that paid ads can be costly, but this approach may be perfect for product launches and special sales.
The Benefits of Organic SEO
The main benefit of organic search engine optimization is the low cost. Organic SEO is cheap. The only fee you’ll need to pay is the SEO agency fee to the SEO provider. All the traffic you’ll receive after your website gets onto the first page of search results will not cost you anything. With paid advertising, you will have to pay for every click your advert gets, whether or not it converts. Imagine paying $0.50 for every click and getting a thousand clicks per day. This will translate to $500 a day in advertising costs, but the profits from the sales you make from these sales may not come anywhere close to this advertising cost. Fortunately, you can avoid this cost by investing in organic SEO.
2. Long Term Results
As noted earlier, paid advertising is perfect for short term or periodical events, such as sales and product launches. After all, the cost of running these campaigns is prohibitive. Once the campaign is over, your ecommerce website will not feature anywhere close to the first page of search results. With organic SEO, it may take a while to get a first page ranking, but your website will climb up the search results and remain there for a long time. This means that organic search engine optimization is sustainable in the long run
3. Build Your Credibility With Consumers
Consumers are very smart. They understand that most firms that have paid ads on the search results page are not necessarily the best. They are simply firms with money to spend on search engine advertising. Many have been disappointed after clicking on an ad and getting redirected to a website that does not offer products or services that meet their expectations. As a result, most people nowadays prefer organic search results. If you manage to rank top on the search results page organically, therefore, more internet users are likely to visit your page. After all, they know that only the best firms usually rank top on organic search results. You can build your credibility with consumers by investing in organic SEO.
As you can see, there are numerous benefits of organic SEO. However, this is not to say that paid search engine advertising is useless; you just need to understand when to use it. WooCommerce SEO agency can help you improve your search engine ranking organically and use paid advertising in certain situations where quick short-term results are required.
What You Need to Know About Organic SEO
It’s important to note that organic search engine optimization is a continuous process. Therefore, your website needs to be adjusted continuously by adding fresh content and establishing new backlinks to the website. Please also take note that getting to the top of the first page of search engines will take time. Therefore, a little bit of patience is needed. Thirdly, there is plenty of competition for keywords, so you have to work with the best SEO experts in the industry to ensure you will not play second fiddle to anyone.