Website Development: Is WordPress Right for Small Businesses?

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Creating a website for your business has become equally important as setting up your business. Many businesses even create their websites first before they start marketing their products and establishing their businesses in the real world.

If you want to create an efficient and well-performing website for your small business, WordPress is a great platform for you. It is ideal for both tech-savvy individuals and beginners alike. It is the most convenient and quickest way to create your website and promote your products and services to the target audience.

Still unsure about using WordPress? Here are some of the many reasons that make WordPress an ideal web development platform for small businesses:

1.     Ideal for Website and Blog

WordPress was initiated as a blogging platform but evolved into a complete web content management system a long time ago. Businesses can take full advantage of both their website management and blog system to create a great platform for their customers.

2.    Quick and Easy Website Setup

One of the best things about WordPress is the easy setup. You can install it with just a click, which means there is no need to be an expert on hosting or servers to get your website up. There are various web hosting providers through which you can purchase shared, cloud or other types of hosting.

If you want to make your website look professional without even lifting a figure, you should consult WordPress web development experts to install, configure, customize, and optimize your website. This will help you focus more on your business while the web developers create a great website for you.

Once the setup is done and your website goes live, you can manage it through its easy and informative dashboard.

3.    Outstanding CMS

The Content Management System (CMS) of WordPress is not just popular due to its ease of use, it is one of the best CMS in the market. The majority of business websites around the globe use WordPress because of its excellent CMS and easy-to-use interface.

4.    User-Friendly Interface

WordPress has been designed to make it easy for both non-technical and technical individuals to use. This is one of the major factors that makes it so popular across the globe. It has a user-friendly and interactive interface that allows anyone to create forms, posts, menus and web pages.

You can even upload images and videos along with your posts with convenience and ease.

5.    Multiple Customizable Themes

WordPress provides thousands of great themes and designs for you to select for your website. It reduces the cost of getting a professional designer to create the right design for you. With the predesigned themes, your work gets easier.

All these themes and designs are beautifully created and also have options for further customization. Therefore, if you don’t want to have a similar style as other websites, you can transform a predesigned theme by customizing it.

6.    Mobile Friendly

Google has started penalizing websites that are not mobile-friendly, and as a result, these websites are ranked lower in the result pages. WordPress makes this convenient for you. There is no need to make drastic changes to your website to make it mobile-friendly.

Almost all of the themes on WordPress are automatically responsive and you can even preview your website on “mobile view” to see how it looks.

7.    Plugins for Improved Functionality

Plugins are software that includes numerous functions that can be included on your website. These are used to include more features without the need to do any coding.

WordPress also offers you a wide range of additional plugins for your website to increase its functionality depending on your needs. Many of the plugins are even free of cost, while the rest have a small fee. There are numerous pre-developed plugins to improve your security, add more features, and make your website more functional.

8.    SEO Optimized

A website that is not optimized is as good as not having a website at all. A well-performing website is built on an SEO perspective to ensure it reaches the target audience and stays on top of the search engine results. While it usually requires efforts from multiple employees and systems, WordPress has streamlined this process.

When you create your website on WordPress, it is automatically SEO optimized, following the structure approved by search engines. Moreover, WordPress also offers you plugins and guides to further optimize your website for onsite SEO to improve your ranking.

9.    Multi-User Capability

Once your website is created and it is being run by multiple individuals, WordPress makes it easier for you to assign roles to everyone. You can add a plugin to assign multiple roles to your employees, including:

·         Administrator – accessing all administration features.

·         Author – publishing and managing their posts.

·         Contributor – writing and managing their posts but an administrator must approve them.

·         Editor – publishing their posts and removing or approving the posts by others.

·         Subscriber – editing and viewing their profile

·         Super Admin – accessing all website features.

10. Reliable and Secure

WordPress is at the top when providing security and protection to your website. They release security patches and updates regularly to create a safer environment for your website. There are numerous other ways you can enhance the security of your website through basic precautions or adding plugins.

WordPress is indeed a robust website management platform for both small and well-established businesses. It provides you with all the right tools to create and launch your website with even little to no skills.

It offers an excellent CMS, security, and features to make your website completely professional. It also has an outstanding customer support system to guide you and answer your queries to ensure you build and maintain your website effectively. 

You can hire a web design expert to help you create a truly amazing website for your small business on WordPress. This platform has proven its success and worth for multiple businesses around the world, quickly becoming one of the leading ones in the market. It is certainly the right platform to establish your business website. 

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